Last Updated: October 2025

I. Introduction
This Privacy Policy (the “Policy”) is formulated and implemented by UKbridge Investments Ltd (referred to herein as “we,” “us,” or “Smart Gen”). It is designed to explain how we collect, use, store, and protect your personal information when you use the Smart Gen website and mobile application (App).

We strictly comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, and we are committed to processing your personal data lawfully, fairly, and transparently.

By using this website or the App, you acknowledge that you have read, understood, and agree to the terms of this Policy.

II. Scope of this Policy
This Policy applies to personal information you provide to us, or that we automatically collect, in the following circumstances:

• When you browse, use, or interact with the Smart Gen website or App;
• When you communicate with us via contact forms, email, telephone, or other methods within the App or website;
• When you participate in online or offline events organized or promoted by Smart Gen.
• If you access Smart Gen through a third-party website or service, please also review that third party’s privacy policy.

III. Information We Collect
Smart Gen does not require users to register an account or provide any sensitive personal data.
We only collect the following limited types of information to help us improve our products and services:
Information You Voluntarily Provide
When you contact us via the website or App, we may collect:

• Your name or preferred title (if voluntarily provided);
• Contact details (email address, telephone number);
• Content of your inquiry or feedback.

Information Collected Automatically
When you visit our website or App, we may automatically collect:

• Device type, operating system, browser type, and language settings;
• IP address, time of access, page view history, clicking behavior, and similar interaction data;
• Anonymous statistical data generated by Cookies or similar tracking technologies, used for analyzing usage trends and improving the user experience.
• We do not knowingly collect personal information from users under the age of 18. If you believe a minor has provided us with information, please contact us immediately for its deletion.

IV. How We Use Your Information
The information we collect may be used for the following purposes:

• To enhance the performance and content of the website and App;
• To analyze visiting behavior and user preferences to optimize our services;
• To respond to your inquiries or requests;
• To provide technical or customer support;
• To comply with legal obligations or cooperate with legal requirements.
• We will not use your personal information for purposes unrelated to those listed above.

V. Information Sharing and Disclosure
We do not sell or rent your personal information to any third party.
We may only disclose information in the following circumstances:

• With your explicit authorization or consent;
• To entrusted service providers (such as web hosting, data analytics, technical support, etc.) for operational support;
• When required by law, regulation, or governmental authority;
• To protect the legitimate rights and interests of Smart Gen or our users, or to prevent fraud or cybersecurity incidents.
• All third-party partners are required to adhere to data protection standards consistent with this Policy.

VI. Data Storage and Security
We implement reasonable technical and organizational measures to prevent unauthorized access, disclosure, alteration, or loss of your data.
Data may be stored on secure servers located within the United Kingdom or in countries/regions deemed by the UK government to have an “adequate level of data protection.”
Despite our safeguards, risks exist in online transmission, and we cannot guarantee the absolute security of information over the internet.

VII. Data Retention and Deletion
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected.
When data is no longer needed, we will securely delete it or render it anonymous.

VIII. Your Rights
Under the UK General Data Protection Regulation (UK GDPR), you have the following rights:

• Right of Access – To request access to the personal information we hold about you;

• Right to Rectification – To request the correction of inaccurate or incomplete information;

• Right to Erasure – To request the deletion of your information, subject to legal conditions;

• Right to Restrict Processing – To request that we limit the processing of your data;

• Right to Data Portability – To request your data in a readable format;

• Right to Object – To object to our processing based on legitimate interests;

• Right to Withdraw Consent – To withdraw any consent you previously gave at any time.

If you wish to exercise any of these rights, please contact us using the details provided below.

IX. Cookies Policy
We use Cookies and similar technologies to collect access data, which helps us understand user behavior and improve the website and App experience.
You may refuse or delete Cookies through your browser or device settings, but some functionalities may be limited as a result.

X. Contact Us
If you have any questions, requests, or complaints regarding this Policy or your personal information, please contact us through the following channels:

• Data Protection Officer
• UKbridge Investments Ltd
• 📞 Phone：+44 7818 585 256
• 📧 Email：Roger@smart-gen.uk

We will respond and address your request appropriately within a reasonable timeframe.

XI. Policy Updates
We may update this Privacy Policy from time to time to reflect legal, technological, or business changes.
The latest version will be posted on our official website and within the App, and will indicate the “Last Updated” date.
Please review this Policy periodically to stay informed about our data protection practices.